Collectivistīrazilians care deeply about family, both immediate and extended. In Brazil, caring about family is crucial. With age, the elderly are respected, and children are expected to take care of their elderly parents. Their word is law, and any potential disagreements from subordinates are carried out in private to show respect. In businesses, hierarchy is critical, and there is typically one boss who has complete responsibility. High Power Distanceīrazil has a high power distance, meaning that the society recognizes and respects the differences and inequalities that occur in life, especially in regards to wealth, class, and age. Taking these into account, let’s take a look on how to create a key localization strategy that focuses on the cultural dimensions of Brazil. ULG covered the basics of the six cultural dimensions in full here, and the analysis of a country is based on the national culture study. One of the best ways to understand a country and develop a localization strategy for it is to analyze its cultural dimensions. Of course, with a population of over 200 million, Brazil will still draw global companies-but with the recession, that consumer base can be tough to crack open, and localization is essential, both for products and business connections. This article was originally published in June 2017 and has been updated.īrazil, once home to an economic boom, has been in a recession since 2013, and consumers have opted to hold onto their well-earned cash, buying cheaper products and decreasing luxury spending.
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